White-hat (ethical) vs. Black-hat (unethical) SEO Techniques
White-hat and black-hat are two different views of how
to go about search engine optimization. White-hat SEO experts
(like me) are those who devise proper SEO strategies
according to the guidelines given by various search
engines. On the other hand, black-hat SEOs often try to
“trick” search engines by using backdoors, cloaking,
spamming and other tricks to optimize their sites.
There are many companies and “SEO professionals”
who employ black-hat, unethical techniques in order to
get quick results that often get their clients’ websites
banned from search engines. To get sustained results
only white-hat SEO techniques
should be employed.
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